How Belgian’s largest insurance provider found efficiencies with AI: From workflow tweak to creative accelerator

Springbok isn’t your average digital agency. With almost 350 creative specialists across Belgium and the Netherlands, the certified B Corp helps brands grow for good. But with big ambition comes big demand… So, when the volume increased and timelines didn’t, they needed to scale their craft without sacrificing quality. And that’s where Leonardo.Ai came in.

Reinventing the visual Workflow

Traditional modelling and rendering can massively blow out budgets. Then add refining image and texture quality, and most agencies would be calling it quits. For Springbok, things started out like most projects do – a creative team desperate for an efficient way to clean up compositions.

The agency came to Leonardo.Ai with a clear challenge. To reblend complex compositions at speed without losing the quality they’d become known for.

With the ability to upload their own images and data, Leonardo.Ai helped Springbok unlock a new layer of controlled customisation. It was a match made in creative heaven. Leonardo’s technology didn’t just help their visual process, but elevated it…

Outperforming one client’s demand

One of Springbok’s key clients, a leading Belgium insurance company, asked them to breathe life into the heart of their brand’s DNA – their brand specific character designs.

So, Springbok built a five-tool AI pipeline with Leonardo.Ai at the centre. They uploaded the original brand’s characters, made precise manual tweaks, and regenerated them using Leonardo’s high-fidelity blending engine.

What resulted was a diverse range of emotionally-expressive, detail-rich assets ready for any campaign thrown at them. Scene transfers, style matching, iteration loops, seamless image upgrades. It became a full-on creative cycle between Photoshop and Leonardo that allowed the Springbok team to generate the variations, while keeping their brand integrity rock-solid. Pure music to a creative’s (and client’s) ears.

Bye bye external suppliers

Here’s the kicker – each new regeneration saved time on the next. What previously took Springbok an entire month now takes them one week. And all without a change in quality thanks to years of in-house craft experience and Leonardo.Ai now at the core.

Generating control without sacrificing craft

The freedom to scale creative work at lightning speed while keeping quality locked in is an asset to any marketer. More nuance? Done. Sharper resolution? Easy. Less overhead? Absolutely.

Leonardo.Ai is now baked into Springbok’s day-to-day. From upscaling assets to blending visuals and transferring scenes, it plays a core role in their creative process.

Like many other digital agencies, Springbok isn’t using Leonardo.Ai to replace their creatives. It’s simply freeing them up.

Quick Summary:

• Brand: Springbok Agency
• Campaign Focus: Visual workflow efficiency and creative scaling
• Tool Used: Leonardo.Ai’s Image Generator + Blending Engine
• Use Case: Character re-generation, visual refinement, creative pipeline integration
• Results: Reduced production time from 1 month to 1 week, eliminated external supplier costs, maintained high-quality output