Leonardo.Ai: Yours to Create

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3 min
Leonardo.Ai: Yours to Create

Today marks the start of a new chapter for Leonardo. As generative AI tools continue to push creativity into a new era, Yours to Create is our call to action to creators everywhere. Because with Leonardo, anything you can imagine is yours to create.

We collaborated with the AI experience agency 10kR to produce our Yours to Create anthem video. Set to the track, “I can do this, I can do that,” this brand film shows how anyone with an idea can bring it to life with Leonardo.

We are all creative.

Creativity lives in all of us and belongs to all of us. And it’s this core belief that’s shaped Leonardo into what we are today. As our brand continues to evolve, this belief guides every product we design and every model we engineer. We want to give anyone with an idea the tools they need to make it. That’s what “Yours to Create” is all about. Your ideas. Your tools. Yours to create.

“Too often, the AI conversation is focused on what the technology can do. We’re looking at the potential of human creativity and designing tools to unlock what’s possible for millions of creators every day.”

JJ Fiasson, Co-Founder and CEO

A creator-first generative AI platform.

Since the start of Leonardo, we’ve always looked to our creative community to guide our next step. And today, we’re seeing this community expand like never before. More people across industries are using AI tools as part of their creative process. Musicians are making posters to promote their shows. Creative Directors are generating storyboards for a pitch. Game Designers are crafting characters to put in play. The momentum is building. And we’re evolving with it to empower more creatives.

A visual identity built for the modern renaissance.

Right now, technology is sparking a new era for creativity. In the same way art, science, and technology converged during the original Renaissance and redefined how humanity saw the world, we believe we’re in the middle of a modern renaissance that’s redefining how we create. Our brand grew out of this moment. It’s reflected in everything we do from our name to how creators see and use our products. The faster technology moves, the more creating becomes an act of constant experimentation and iteration.

“So much of creating with AI is experimentation. The best breakthroughs often come from playing around with a new tool until you see something unexpected. That’s why we designed our visual language to be malleable. It’s our way of reflecting the flexible and iterative way we create today.”

Dwayne Koh, Head of Creative

In partnership with design firm, Koto, we created a malleable design system that moves and stretches as quickly as your imagination. Just like in DaVinci’s day, geometry, proportion, and form remain our language, but now they’re powered by intelligence that learns, adapts, and collaborates.

MOTION

Our new motion language stretches and adapts to reflect the fluid nature of a mind at work.

TYPEFACE

Crafted by designer Giulia Boggio, our typeface, titled “Leo Renaisans,” uses the fundamental shapes of sacred geometry to balance timeless proportion with machine precision.

ICONOGRAPHY

These icons are built to be flexible and take on new forms in the hands of every maker.

Democratizing Creativity

Our evolved brand is also a reflection of where we sit within the Canva family. “Yours to Create” is a natural extension of Canva’s mission to empower everyone in the world to design anything.

Entering a new era.

Throughout history, creativity has always moved in eras. New tools unlocked new ways of expressing ideas. Now, with AI as our tool, we’re leading the way into the next era of creativity. And just like the eras that came before, this won’t be defined by the tools themselves, but by the creators willing to share their imagination with the world.

Whether you’re a curious beginner, a professional creator, or someone building new experiences at scale…
Anything you can imagine is yours to create.